I could see a clear unethical approach towards business in the name of campaign called LEAD INDIA.
It was a scintilla which build hope across the country as if they are going to revolutionize our crippled political system.
Suddenly those leaders have disappeared and there are no updates of what objectives they are trying to accomplish.
Crores of rupees were spent on marketing the entire event and yes it paid of in a way.
They were declared as "Advertiser of the Year’’ at the Spikes Asia ’09
People voted in hope of improvement in system as they claimed in their advertisement and certainly not to get them a good Brand recognition.
I appreciate the fact that they are a business organization and the survival is profitability, but at what cost is the question here.
Now similarly their is a TEACH INDIA campaign where their is no structured format for education delivery process and under privileged kids are taught
arbitrarily by volunteers.I really doubt the improvement that the program will do in the education level.
The elections were conducted out at the people money at the rate of Rs. 7/- a minute. The other marketing materials are available online
Lead India address book Rs. 699/-
Lead India shoulder bag Rs. 699/-
Coffee mug for Rs. 249/-.
I may be sounding pessimistic but unfortunately I could not find and statistical data which could prove the improvements made so far.
The approach is purely unethical by this way of getting Brand recognition.
No comments:
Post a Comment